Handy Real Estate 28 Steps to Marketing your Home:


1.      Submit your home listing for exposure to over 9,000 active real estate agents in Macomb, Oakland & Wayne Counties via two Multiple Listing Service databases.

2.      Present copies of your home listing to my company’s active agents who each day works with bona fide buyers.

3.      Give you PROVEN professional advice on dressing your home to show exceptionally well, and to sell for the highest possible price.

4.      Place your home on company weekly tour schedule to be examined by agents working with motivated buyers,

5.      Promote your home with at least 4 local magazine and newspaper advertisements targeted specifically to homebuyers.

6.      Create custom publicity flyers about your home for personal distribution to over 9,000 active agents in the community,

7.      Promote your home on our community Realtor tour schedule to be examined by over 9,000 active agents,

8.      Create a custom color flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home,

9.      Create a custom “listing book” to be placed in your home for buyers to reference home features, lot, utility and tax information, neighborhood benefits, schools, shopping, medical and other buyer advantages of your home,

10.  Promote your home to our company-exclusive “Top 250” selling agents PERSONALIZED mailing list’

11.  Maximize showing exposure through professional signage – ALSO specifically designed with proven strategies to motivate buyer calls.

12.  Enhance convenience of buyer viewing, yet maintaining security for you and your family by placing your home with a lockbox for securing your home’s key.

13.  Promote your home through public Open Houses.

14.   Promote your home by distributing color flyers, brochures, and making personal announcements to real estate board meetings.

15.  Educate you and your buyers on the numerous financing plans to make buying your home EASY!

16.  Suggest constructive changes to your home to make it more appealing…and a higher-priced sale more likely to interested buyers.  Many of my suggestions can capture up to $10 for every $1 invested.

17.  Send a personalized letter to all residents in your neighborhood promoting the features and lifestyle benefits of your home – studies have shown many homes sell because neighbors referred friends and acquaintances.

18.  Personally speak with a minimum of 25 of your neighbors about your home, neighborhood benefits, and their knowledge of potential buyers.

19.  Keep you educated and up to date on listing and selling market conditions in your area.

20.  Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.

21.  Place a “Talking House” sign out front, along with a low-wattage transmitter that talks about all the features and benefits of your home. This transmitter will put your home far and above any other because most buyers don’t want to talk with a salesperson.

22.  Place your home with our exclusive Handy Real Estate Web Site, which is consistently one of the first 5 sites to open when people key word our city.  This way, you’re home will have maximum exposure to newcomers to the area.

23.  Ensure your home security by tracking all the home showings and following-up with a response from the agent to how their client viewed your property.

24.  Follow-up on all agent showings to answer questions and motivate interested buyers to pursue your home,

25.  Ensure than any offers from buyers are pre-qualified and capable of closing on the purchase – thus saving you time and money from unqualified buyers,

26.  Actively represent YOU in contract negotiations with buyers to help get the highest selling price for your home, and minimize any stress incurred in selling your home,

27.  Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing,

28.  Personally deliver your proceeds check at the closing of your home.